Q. How do you build your brand when you have no resources?
A. Your certainly not the only person these days asking this question. I’ll answer with a good news bad news fashion.
Good News: Whether you realize it or not, you’re creating a brand with everything you’re doing in your business now, so you’re already on your way.
Bad News: Without being in COMPLETE command of what brand is being developed you run the risk of developing one that is either not the brand you really want OR is building in some bad experiences without you even realizing it.
Good News: As an entrepreneur you bring a big part of your brand DNA, the soul of what makes it tick.
Bad News: It’s often hard to separate you from your brand and down the line you sacrifice your life to your business.
Gosh there are so many ways to go about developing your brand. I’d say the first place to start is to clearly understand what a brand really is, then define what you want yours to be, and then own it with everything you do.
To get you started today, read our featured articles on the PowerPlay blog; especially Six Different Ways to Get Your Business Known and Is Your Business Brand Material?.
The most important thing to realize that developing your brand has nothing to do with how much money you spend to develop it. That kind of thinking only allows you to insert ego into the equation, as in “I spent thousands so my brand is valuable,” OR it allows you to not take action because of fear as in, “I don’t have money to do by brand well so I’ll just muddle through guessing.” Both will only serve to get in your way to true brand success.
If you want greater support to define and own your brand, discover how you can be one of the lucky folks to get BrandU support on scholarship.
Written by Kim Castle
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