I remember the night we came up with the idea for BrandU like it was yesterday.
BrandU co-creator W. Vito Montone and I were driving home from the first night of a three-day seminar, our very first one, and the thought that we could leverage years of our practical experience working on both sides of a brand (from the advertising agency side and the client side) into something that would provide entrepreneurs tangible steps to create a business on par with any brand out there came almost out of the blue and gave us tingles. It also lit us on fire…from within.
We made a promise to ourselves that we would only create BrandU IF we followed three rules:
- We created processes that made sure that entrepreneurs could OWN the power to create their brand (or several of them) themselves, so that they didn’t have to keep paying us big bucks to do it,
- We had to start the business with next to NO CAPITAL investment, so that we could prove that a successful business can be created on a shoestring budget and yield large returns rather quickly,
- We had to make sure our programs delivered EXACTLY what we promised…and then some.
And that’s exactly what we went to work to do.
Little did we realize that our brand creation process would grow into the Brand Power program, which would give rise to the business planning process of the Power Path program, and create the need for the market development process that has become Market Power program.
These three programs comprise the entire Business Profit System; and each program not only meets our self imposed rules…they exceed them.
Along the way, we have supported over a thousand entrepreneurs around the world to define, structure, communicate, and convert their brand into reliable sales in the marketplace. Additionally, they have gained an unshakable power within them that gives them the ability to move forward and grow their business despite ANY outside condition.
In fact, Jan Whitted, (www.Artbeatonline.com) said it perfectly on a recent Market Power call: “What I experienced in the Brand Power program gave me such a sense of clarity, of knowing, that I’m able to grow my business despite what’s going on in the economy. It’s deep inside of me now.”
Vito and I hear these types of statements from our members all the time, and honestly, it blows us away every time.
A lot of information marketing folk today say, “Quickly throw together a product and see how many people you can get to buy it. If it doesn’t work, you can always create something else.” Vito and I don’t subscribe to that way of thinking. We believe you and your business are much more valuable than that.
Case in point: It’s been six years and one month since that fateful Friday night when BrandU was born. Looking back over what we developed and the people we’ve supported since then, six years doesn’t seem like such a long time; especially when we look ahead to where we’re growing. In fact, it feels like we’re just getting started.
Thank you for the opportunity to connect with you at this point in time. We’re honored to be able to support you on the entrepreneurial ride.
Written by Kim Castle
©2009 Castle Montone, Limited
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