Re-learn #2: Cool With change?

Inspired by my last post, I’m working to consolidate the opportunities I had this year to re-learn important lessons. I love to hear from entrepreneurs who thought they learned something completely only to discover they was another layer or depth to the lesson.

We need to remember learning never ends in the experience of life, no matter what you achieve. Our conscious goal must always be growth!

We all have read that the universe can’t stand still, it is either expanding or contracting…growing or shrinking. And correspondingly, the energy that makes up our existence never disappears it just changes form or transmutes.

These two concepts points to one universal truth…everything is always changing.  Are you really cool with that?

For Kim Castle and I, and the journey known as BrandU, we thought we got used to change.  We were OK with it. Every quarter of every year since 2003 we did something different…wrote new content, created new programs, spoke, performed tele-courses and intensives, marketed with new partners, and discovered new ways to help other entrepreneurs and ourselves!

But then something took us for surprise.

You know we believe strategic planning is paramount to long-lasting success.  And BrandU has a multi-year plan to take us in the direction of 1,000,000 entrepreneurs.

We are now moving into Phase II (of four).  This is very different from what we’ve been doing.  There is an impact in our lives, for the team and our members.

I’ve grouped the 8 Stages of Business in “2′s.”  We are leaving Idea and Brand, moving to perfect Market and Team.  As always on the “keyboard” of the 8 Stages of Business we will be touching on all the stages but Brand Equity, but the everyday focus in now on Market and Team.

The impact?

We have finally completed the stage of relative content creation which has been very effective by working with Members closely through Private One-on-One Mentoring.  This is about to change.

We are building marketing and delivery systems to help 10,000 entrepreneurs through a new program designed to leverage the curriculum we created, Kim and I ourselves, while solving the fallout of infopreneuring in the past decades.

We are excited but honestly, a bit lost.  The change flows down into everyday life.  We internally identify ourselves with content creation, and because of this needed new direction we feel we’ve lost a bit of what’s feeds our soul; working one-on-one with entrepreneurs through our programs. This is the biggest external change coming down the pike.

We re-learned, is not what you do.  It is how.  We had to remember our connection at the very core…and bring that “being” to our current focus now.

So be vigilantly open to change and don’t lose yourself…because it’s never going to end!

Written by W.  Vito Montone

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Tagged as: 8 Stages of Business, Brand Equity, BrandU, change, conscious, conscious entrepreneur, Curriculum, entrepreneur, Small Business, starting a business, Strategic planning, universal truth, W Vito Montone