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In the mist of the turbulent change all around us today, more and more people focus on discovering their true purpose.

For us, the singular purpose of life is always more life.

Over the past 24 years, the two of us have shared this expression in many ways and in many forms. As we continue to find ways to communicate it on a larger scale in our support of conscious entrepreneurs through BrandU as well as other budding projects, we are always pleased to discover this foundational truth echoed back to us in many unexpected places.

For example, one recent place is in a book that Vito is currently reading. He found this in the text…

“…we both believed, when we started, the only sin on earth was to do things badly. I still believe it.”

How could a person ever raise themselves to such heights, to their utmost best, if the single driving purpose of being alive wasn’t more life?

Regardless of your place or current direction in life, or what you are trying to accomplish—personal or professional—the underlying purpose is always more life…more expression, more experience, more gifts, more joy…more love.

We hold that unwavering truth for ourselves as well as…YOU.

It’s time for you to BE more now! There is no more time to waste.

To help you on your most powerful way, we’ll give a FREE 30-minute BrandStorm (value$750) to the first person to tell us the name of the book that the quote above came from! Just post your guesses in the comment box for this post on the PowerPlay blog. Also, please feel free to suggest what you think the single purpose of life is!

Best of luck to you!

P.S.- Hint: the book as a two-word title and refers to some heavy lifting. : )

Written by Kim Castle and W. Vito Montone