Women are extremely loyal with girlfriends as well as brands. Not only that, but they tell EVERYONE about their experiences. Good…and especially…bad.
So if she happens to be a customer and you’ve made her mad, the best thing you can do to get her loyalty is great customer service.
Customer service is often the first place businesses ignore because of the pressure to keep up in so many other areas. But it’s never been more important than today.
If your business has lost a female customer, here are some strategies to getting her back in the fold:
1. Offer her a discount to give your business another try;
2. Write her a long letter of apology and let her know you want her business back;
3. Make her feel cared about and special – the key to regaining trust.
Obviously these same techniques make sense when it comes to getting male customers back under your wing as well. That’s what is so wonderful about embracing these strategies that reach women. Everyone benefits from a new and effective approach!
If you’re looking to reach the female market, you have to speak HER language.
For the first time ever you can learn to write copy specifically for women. BrandU member and good friend Lorrie Morgan-Ferrero of Red Hot Copy is hosting a free copywriting training webinar at on Wednesday, September 30 at 10am Pacific/1pm Eastern called “How to Successfully Market to Women.”
Lorrie will be demonstrating the difference between masculine and feminine copy. It’s powerful know-how for today. Join her on this webinar and see real world makeovers that speak to the softer side of the market . . .and learn a ton about the new copywriting rules!
Written by Kim Castle
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